Jack and Jill

Jack and Jill. Indiana: Children's Better Health Institute, May/June 2010. Print
Jack and Jill. Indiana: Children's Better Health Institute, September/October 2010. Print
In publication since 1938.

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Review

Jack and Jill is a very community conscious publication that encourages boys and girls to get involved in their communities and to actively try to make them better. Many tweens are becoming more conscious of the community around them and have an active interest in making the world a better place. Jack and Jill is chock full of ideas and opportuniteis that will help them to do just that. Some of the articles in the issues I reviewed gave tweens ideas for summer jobs, listed ideas for becoming an entrepreneur, discussed sctivities for the International Day of Peace, and had several articles exposing kids to different cultures and ways of life. This magazine prepares young people to become contributing members of their society, and gives kids the inspiration to realize that they can make a diffrence. This magazine didn't feature a whole lot of advertising outside of subscripiton information, but it did have a lotof ways for the kids to actively participate in teh magazine. there are cover art contests, summer vacation plan and holiday tradition post cards that can be filled out and turned in, and a section where kids seek advice from other kids. Some possible learning activities that could be supplemented by the magazine are:
- In the September/October issue there is an article that includes a pattern for kids to make their own doves of peace. A teacher or librarian could take it one step further and have the students write on their dove a goal they have to helping make the world a more peaceful place. These can be hung in a highly visible area so students can be inspired by each other.
- Students could also take a cue from the Dr. Cory feature and write anonymous questions that the class discusses as a group. Sample questions could be dealing with problems with teachers at school, fears, new changes they are facing.
- The magazine features several puzzles per issue. I’m not sure if copyright laws allow a teacher to make copies of this or not, but a student could get to complete one of the puzzles in the magazine as a treat. The student can then sign their name and date next to the puzzle so anyone in the class reading the magazine can see who completed which puzzle.

Target Age

Ages 6-12

Monthly Features

  • From our readers- letters from readers to the magazine asking questions or commenting on previous issues
  • Giggles and Snickers- jokes submitted by readers, sometimes accompanied by hand drawn pictures
  • Cool Finds- features music, books, products and activities that may interest readers
  • Ask Dr. Cory- questions regarding health, and hygiene, also features a section called kids helping kids where kids answer each others questions.

Awards

  • iParenting Media Award winner

Marketing

There is a reason this is the longest running magazine of the five I reviewed, in publication since 1938. The articles are fun and interesting, and it will appeal to both boys and girls in the classroom. Tweens often judge books by their covers and the title of the magazine alone, not to mention the unique covers will make the magazine at least worthy of picking up. There are a lot of fun and easy ideas that can be used in the classroom as well as activities for rainy days and extended school vacations.